Illustration + Institutional Design
Tê
Tê was created from the need to give greater visibility to Teya’s People team, reflecting the company’s belief in valuing the individuality and unique qualities of each person within its ecosystem.
The concept reimagined Teya’s signature asterisk. Through hand-drawn and colorful elements, the symbol evolved into a playful visual universe representing individuality and diversity within Teya’s ecosystem.
A range of assets was created for both internal and external HR communications, establishing a cohesive and recognizable visual identity for Tê.
Later, Tê was incorporated into other visual elements, adapting to and complementing the collage-based language used throughout Teya’s branding.
Designed at Teya
Creative Direction
Renan Salotto
Communication Manager
Ana Carolina Grassi