Campaign Design + Storyboarding + Social Impact
Capital M
2025 • SHF
Capital M needed to introduce a global initiative around menstrual health with a voice that felt current, optimistic and impossible to ignore, without softening the urgency behind the issue.
I worked with Capital M to expand it´s identity into a cohesive campaign system, creating social content, graphic assets, and the visual narrative and storyboard for the launch film.
Capital M aims to mobilise
USD 55 million and reach up to
692 million women and girls across 15 countries by 2030.
Designed at Rec Design
Motion designer Cinthia Rosa