Exhibition Design + Visual Identity
Pratodequê?
2019 • Museum of Tomorrow
How do you turn a complex conversation about the future of food into an exhibition people can actually walk through, understand and engage with?
The challenge was to create a visual identity capable of connecting sustainable and alternative food systems to a physical experience that felt accessible, engaging and easy to navigate.
I developed the exhibition’s visual identity and carried it across the entire experience, from the logo and environmental graphics to wall texts and printed materials.
The result was a cohesive visual language that helped turn complex information into something visitors could encounter, explore and understand in space.
The exhibition brought the outcomes of two eight-month artistic residencies into a public experience, turning experimental ideas around circular food systems into something visitors could see, navigate and engage with.
In collaboration with Estúdio Cru and LAA — Laboratório de Atividades do Amanhã